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First review of book2: Amazon
This book is exceptionally readable, practical, and wise, with some excellent real world examples and anecdotes. I recommend leisurely reading it before starting a proposal, consulting it after you start, and again when you think you are done. It provides an antidote to getting lost in the details of what you are writing and losing sight of the crucial task of convincing reviewers that it is your proposal that should be funded and that you are the person to get the proposed work done.